SPECKUP AUTO DETAILING. BUSINESS PLAN

MISSION

Develop an Auto Detailing operation that render to its customers the best auto detailing quality services. Quality will be defined as the rights services will be provide to meet the customer’s requirements from a car wash to a complete detailing that included waxing along with all of the services listed on our fliers.

The purpose of the company is to provide not only quality service, but a livelihood for the owners and its employees. Along with the ability to provide the community with assistance as needed and that is within the means of the company.

VISSION

Provide quality detailing service (both exterior and interior) to people living within the seven mile radius of our proposed location. This area includes university of Ghana, legon, university of professional studies Accra, Institute of chartered accountant, Institute of bankers and the resident of east legon in the next 2 year.

DEMOGRAPHICS

Within the seven miles of our proposed location there are 4 washing bay in this area. This washing bay provide only washing service to its customers; 

1.     Exterior and interior washing

2.     Engine washing

 There are approximately 150 homes all within 7 miles of our business location. In addition there are two professional schools, two tertiary schools and numerous office building complexes

Services Offered:

• Exterior Services
  Complete exterior detailing including washing the vehicle, claying the paint, removal of all bugs & tar followed by paint correction (scratch removal) will prepare the vehicle of cleaning and polishing the finish. During this operation all exterior rubber trim and tires will be dressed to like new condition.
• Interior Services
  The interior of the vehicle will be purged of all loose material carpets, seats miscellaneous upholstery will be spot treated shampooed and deep cleaned with a special heated extractor.
• Engine Cleaning & Dressing
  Engines will be cleaned using the finest products to remove grease and grim from the surfaces. A special non-silicone dressing will be applied to ensure a bright clean surface for a long time.

Flyers
Our professional detailing services include;

1.   Car interior valeting/detailing

2.   Car engine dry cleaning

3.   Car paint colour restoration and body waxing

4.   Car headlight restoration

5.   Car windshield & upholstery restoration

6.   We provide individual door-to-door services colour restoration and body waxing

Market Niches in order of importance:

1.     Student in  both tertiary institutions ( legon and upsa)

2.     Resident of east legon

3.     Officers within the area

4.     Members and student of the professional bodies.

 Marketing Plan:

The marketing plan will vary from season to season throughout the year. The important issues of the plan include the following items.

1.     Development of the website to ensure a presence on the internet.

2.     Development of a plan for exploiting the social media tools on the internet and the smart phones in use.

3.     Create proper signage, logos, and business cards for use by the company and its employees.     (Branding the Business)

4.     Develop a plan for monthly or quarterly flyers and promotions. Including the face to face meeting of each auto related business to foster a relationship with each so that they are aware of your business and how you can help each other. Place service menus and business cards at their locations to create business.

5.     Advertising mediums should be monitored and controlled to determine success in terms of customer and revenue growth.

6.     Word of mouth.

ADVERTISING TOOLS

Customer video for our auto detailing business

After a neat and quality work done by our employee customers will be recorded to testify to the quality job done. This will be posted on our website to update viewers on the quality job speckup auto detailing does.

Logo development & business card design

Image is everything and we want our customers to remember as with an image that sells! Speckup auto detailing is creating Custom Logos and Auto Detailing Business Cards for our customers in the automotive reconditioning and appearance industry.

Equipment and consumable products:

1.     Car wash equipment

1.     Pressure washer

2.      low pressure washer

3.      vapor steamer

4.     Paint correction

1.     Buffers

2.     Polishers

5.     Interior Cleaning

1.     Cleaning and deodorizing equipment

2.     Heated extractor

3.     Tornador air purging equipment

4.     Ozone generator

6.     Tools

1.     Brushes

2.     Towels

3.     Chemical storage

4.     Applicators

7.     Added Value Profit Centers

1.     Paint chip repair

2.     Headlight restoration

3.     Plastic trim restoration

4.     Glass repair

5.     Vinyl and leather repair

6.     Carpet dying

7.     Odor removal

8.     Window tinting

Financing:

All monies needed to start the business will be provided by the owners using loans in the amount of GH 1000. The plan is for the money to be paid back in monthly installments starting in the sixth month of business at a rate of GHS 50 per month to each owner without interest until all seed money has be repaid. In the event that the business owners decide to forgo payment for a period of time; that money will be used  to improve the business or enhance its opportunities by adding locations, employees, equipment (hardware or vehicles for mobile expansion). Any other loans from banks etc. must be paid before the normal payment of the original loans from the owners.


BUSINESS STRUTURE
Partnerships
We operate a partnership made up of 5 partners. The company shall be registered in the near future when we have established a permanent location of our service and put things rights. Tax shall be paid and ssnit paid for employers as time goes on. The partnership deed containing the partnership agreement shall be agreed upon and sign by the partners before the end of 2015.
We can operate a limited partnership or an unlimited partnership

Licenses and Permits:

Since speckup auto detailing do not have a place of operation for now, we do not have to worry about permits but as time goes on we will have to make sure all permits are paid and comply to legal requirement.
As young entrepreneurs as we are we do not have the resources to get a licenses but as time goes on we will ensure to have one and comply with local, state and federal regulations.

 

 

 

COST AND PROFIT MODEL

	COST PRICE	SELLING PRICE	PROFIT	Customers	Profit for the year
Exterior detailing
4x4	200	250/300	50/100	20	1000
Salon	150	200	50	20	1000
Interior detailing
4x4	40	100	60	20	1200
Salon	20	60	40	20	800

The gross profit at the end of the first year is GHS4000

Statement of income and expenditure for 1 year period

Income	GHS
Sales	12200
Expenditure
Raw materials	8200
Commissions	1220
Other expenses	500
Fixed asset	500
TOTAL INCOME	1780

This indicates that after a period of one year speckup auto detailing will gain a net profit of GHS1780 on its interior and exterior services. However this profit is not bad for a starting firm. I will advice that as the business grows, price should be review and revise to increase the profit of the firm and not too much as to lose its loyal customers. 10% commission shall be paid to employees on every car detailed and any other expenses incurred in the course of the year should not exceed GHS500. GHS500 is allocated for the purchase of fixed asset.

NOTE: the cost and profit model will be revised every month to ensure we attain the set target of speckup auto detailing

Cost and profit model for the second year

There is an effect of 10% inflation on the cost of raw materials as well as an increase of 10% in price of services delivered to customers. There is an increase in commission by 50%. Commission on one vehicle will rise from 10% to 15%. There will be an addition GHS500 of fixed assets bought to add to the previous one. Any other expenses incurred in the cause of the year should not be more than GHS600.

	COST PRICE	SELLING PRICE	PROFIT	Customers	Profit for the year
Exterior detailing
4x4	220	275	55	35	1925
Salon	165	220	55	35	1935
Interior detailing
4x4	44	110	66	35	2310
Salon	22	66	44	35	1540

The gross profit at the end of the second period is GHS7700. This gross profit is attaine on only interior and exterior services.

 

Statement of income and expenditure for the second year.

Income	GHS
Sales	23485
Expenditure
Raw materials	15785
Commissions	3523
Other expenses	600
Fixed asset	500
TOTAL INCOME	3077

 

This incidate a net profit of GHS3077 on interior and exterior detailing at the end of the second period

 

 

 

 

 

 

 

 

 

 

 

 

Growth Plans

 

MONTHS	CUSTOMERS	EMPLOYEES	EQUIPMENT
12	20	2	500
24	35	3	1000
36	50	4	1500
48	60	5	2000

Speckup auto detailing will organize promotions services once every quarter to help us advertise our self well and attract more customers to help in the growth of the business. Customers are expected to go up to 35 by the end of the 2 year.

There will be 20% reduction in price on this promotional services.